In real life, it’s not that simple. Social responsibility implies accountability towards Society for its actions and decisions. This simple fact makes it essential to somehow communicate stories that matter, outside and inside. Do not necessarily write a report, the important thing is the message and choosing the right channel to bring it to its concerned stakeholders.
Writing or publishing is good for many reasons: to formalize a policy and its results, to reconnect to the media and the investors, to retain your consumers, to convince your voters, to seduce your future customers …
Finding a good balance, choosing words, talking about themes that matter, without shooting oneself in the foot? Risks exist and represent obstacles against true transparency about its practices and decisions, on a voluntary basis.
CAP masters reporting standards and is involved in initiatives such as GRI – Global Reporting Initiative – and IIRC – Integrated Reporting, to guide its clients in their reporting efforts. We even participate to their continuous improvement through ad hoc international groups.
If you need to remember one thing: before defining your indicator list, make sure of the materiality of your communication. It must have a strong fit with the challenges of your business and their impact on your stakeholders. Nothing more, nothing less. People are no fools.
Take advantage of their critical thinking!
2018: it moves in the world of reporting!
It is an intense and important period for the non-financial reporting: simultaneously and conniving, three major players officialise their position and publish a new version of their model of reporting …
- GRI (Global Reporting Initiative) released in 2017 the new version of its Standards. This modular structure replaces the G4 guidelines and increases emphasis on applying 10 reporting principles, having a solid materiality process and focusing on impacts only. More ambitious, and rightly so!
More info: https://www.globalreporting.org/standards/gri-standards-download-center/
- The UN SDG – Sustainable Goals – partner with the GRI and WBCSD to facilitate the reporting on commitment to the SDGs. The link is made for a “one size fits all” report.
- The European Commission adopted a directive aimed at improving the transparency of companies with more than 500 people in social and environmental issues. According to the Commission, this will contribute to sustainable economic development and create jobs.
More info: http://ec.europa.eu/internal_market/accounting/non-financial_reporting/index_fr.htm.
CAP welcomes these initiatives and follows them very closely. We will continue to inform you – and train you – on these tools!